When words are bolded, it means the writer. Finally, decorative fonts have a more unique style, and they’re best suited to shorter typographic logos that want to come off as casual, fun or creative. Sometimes, a writer will make a word stand out by using bold font, which is darker or heavier than other text. Scripts are cursive-like fonts that often resemble signatures, and they give off an elegant, personalized feel. Sans-serif fonts, on the other hand, lack those feet (or flourishes), and they make for a clean, honest, modern look (great for digital print!). Gothams letterforms were inspired by examples of architectural signs of the mid. Thick letters will ensure a robust, compelling look for your logotype while a light italic text will feel elegant and airy. You can use the tag, the tag, or you can do it in CSS. As to the fonts, pay attention to the weight (bold, regular, light) and the style (italic, roman, oblique) of your letters.Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. In HTML, there are three major ways that you can use to make text bold. Serifs have little “feet” at the edge of their letters or symbols, and they’re typically used for brands that want to appear traditional, respectable or sophisticated. Gotham Rounded, Gotham Condensed, Gotham Narrow, Gotham X-Narrow, Gotham Bold. standing out distinctly conspicuous: a figure carved in bold relief. immodest or impudent: she gave him a bold look. showing or requiring courage: a bold plan. Now, most typographic logos use 1 of 4 font families: Serifs, sans-serifs, scripts, or decorative fonts. courageous, confident, and fearless ready to take risks. ![]() (of printed words or letters) in a thick, dark type. That said, the thing at the center of any typographic logo is its font.ĭifferent fonts have distinct personalities, and they’re usually separated into families that, as a group, are able to convey varied messages. Definition of bold1 adjective in Oxford Advanced Learners Dictionary. If you use a typographic logo to represent your business, you’ll still have a lot to play with, like colors, sizing, spacing, and alignment. They’re typeface-based logos, meaning they usually only rely on text – set in some sort of specific design – to catch the eye of their intended audience. Typographic logos use the first 2 elements but skip out on the third. dissimilar experiences will weaken connections. Fonts with similar experiences will strengthen connections. And you constantly update fonts in your brain. So, for the Arial typeface, the font family contains the font files for Arial (regular), Arial Narrow, Arial Black, Arial Bold, Arial Italic, and Arial Bold Italic. ![]() Most logos are made up of a few design elements: Fonts, colors, and icons or symbols. 21) Seeing a font (e.g., Fraktur) will activate its past meaning including the semantic meaning (e.g., Nazi Germany) and emotional meaning (e.g., disgust).
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